Wimbledon, SW19 is renowned throughout the world for its lawn tennis championships, strawberries & cream and the Common.
Wimbledon, of course, is also a part of London – probably the greatest city on Earth: successful, international and growing.
In fact, growing fast: 1.6m more people are expected by 2031, with 42% more economic output.
To a greater or lesser extent, many of us are already changing the way we live, work, shop, communicate and so on. In Wimbledon, specifically, there are changes taking place, which present new opportunities and questions for us to answer, collectively.
Wimbledon’s demographic is becoming younger, businesses want to locate and grow here, but there is insufficient suitable space and it is likely that the development of Crossrail2 will provide a 12 minute connection with London’s West End.
So how should Wimbledon best adapt to the changes that are already underway and the new initiatives that are planned? Come 2030, when Crossrail2 is complete, what should it feel like to live and/or work in Wimbledon? How much of that economic and leisure activity do we want to attract to central Wimbledon? How do we balance the needs of people, place and community with commerce, cars and growth?
The futureWimbledon competition is a means of creating that very conversation, illustrating a vision that will ultimately feed into a masterplan for Wimbledon, which will be developed by Merton Council throughout 2015.
It’s a conversation that is open to all: design and built environment professionals, creatives of all forms and the community at large. Potentially, this is a once-in-a century opportunity to shape the future of a place we love.